Forrester: disappointment in corporate blogs

Thursday, July 10th, 2008 Posted in Communicating, Conversational Marketing | 7 Comments »

A recent Forrester survey of 189 companies found that 38% rated blogging marginal to marketing and 15 % said blogs were irrelevant. My experience is that many who ... Read more..

CMOs fail because they’re not interested in customers (Takeaways from new Forrester/Heidrick & Strugggles study)

Friday, December 14th, 2007 Posted in Leadership, Research | No Comments »

One big reason CMOs last an average of only 21 months may be that few view customers as especially important. In a new study by Forrester Research and Heidrick ... Read more..