Thursday, April 24th, 2008 Posted in Activating change, Advertising, Innovation, Marketing effectiveness & measurement, Marketing trends, Research | No Comments »
Getting management to buy into innovative marketing approaches can be tough. Here are six facts to support change, based on performance data that Copernicus Marketing Consulting has collected from ... Read more..Friday, April 18th, 2008 Posted in Innovation, Marketing effectiveness & measurement, Marketing trends, Research | No Comments »
[photopress:mind_the_gap_london12.jpg,full,pp_image] I feel both exhausted and encouraged from this week's Conference Board conference on Measuring Marketing Effectiveness. Exhausted because the data shows that despite so much talk for so many ... Read more..
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