Friday, January 16th, 2009 Posted in Conversational Marketing, Marketing effectiveness & measurement, Marketing trends, Social media strategy | 1 Comment »
The wise, warm and generous Valeria Maltoni has compiled a free eBook about 2009 marketing directions from 12 marketers, including me and my Beeline Labs partner Francois Gossieaux. Rather than ... Read more..Thursday, June 21st, 2007 Posted in Marketing trends | No Comments »
What are marketers most interested in? Buzz Marketing for Technology's top 10 posts over the past year: # 1 – 5 Rules of Social Media Optimization (SMO) #2 – Harnessing User-Generated ... Read more..Wednesday, December 27th, 2006 Posted in Marketing trends | No Comments »
Here are our observations on marketing trends to watch — and experiment with — in 2007, as well as a scorecard on how well our 2006 predictions fared. Let us ... Read more..Wednesday, May 31st, 2006 Posted in Marketing trends | 1 Comment »
If James Lipton, host of "Inside the Actor's Studio" BRAVO television program, were to interview a marketing person, here's how he'd probably adapt his famous 10 questions that he ... Read more..Wednesday, December 14th, 2005 Posted in Marketing trends | No Comments »
Here are marketing trends likely to heat up and cool down in 2006. Insourcing vs. Outsourcing Voice of the customer vs. Voice of the company Point-of-views vs. Messages Consumer insights vs. Market ... Read more..Monday, November 28th, 2005 Posted in Marketing trends, Smart company stories | No Comments »
David Carr has a great column in today’s New York Times, “Media Business Tips From U2.” Some of the lessons on how to connect with customers are relevant to ... Read more..
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