Top 10 marketing topics

Thursday, June 21st, 2007 Posted in Marketing trends | No Comments »

What are marketers most interested in? Buzz Marketing for Technology's top 10 posts over the past year: # 1 – 5 Rules of Social Media Optimization (SMO) #2 – Harnessing User-Generated ... Read more..

2007 Marketing Predictions; 2006 Scorecard

Wednesday, December 27th, 2006 Posted in Marketing trends | No Comments »

Here are our observations on marketing trends to watch — and experiment with — in 2007, as well as a scorecard on how well our 2006 predictions fared. Let us ... Read more..

Inside marketing: the 10 questions

Wednesday, May 31st, 2006 Posted in Marketing trends | 1 Comment »

If James Lipton, host of "Inside the Actor's Studio" BRAVO television program, were to interview a marketing person, here's how he'd probably adapt his famous 10 questions that he ... Read more..

2006 Predictions

Wednesday, December 14th, 2005 Posted in Marketing trends | No Comments »

Here are marketing trends likely to heat up and cool down in 2006. Insourcing vs. Outsourcing Voice of the customer vs. Voice of the company Point-of-views vs. Messages Consumer insights vs. Market ... Read more..

U2 Marketing Lessons

Monday, November 28th, 2005 Posted in Marketing trends, Smart company stories | No Comments »

David Carr has a great column in today’s New York Times, “Media Business Tips From U2.” Some of the lessons on how to connect with customers are relevant to ... Read more..