CA: Good intentions but muddled marketing

Tuesday, November 15th, 2005 Posted in Advertising, Dumb company stories | 1 Comment »

Computer Associates, now to be called CA, today featured multi-page spreads in newspapers like "The New York Times" announcing the company’s new growth strategy. But darned if I can figure out what ... Read more..

The bland merging with the blind: What will Sears & Kmart promise the consumer?

Monday, November 22nd, 2004 Posted in Dumb company stories, Marketing trends | No Comments »

I shop at Target because I understand its point-of-view – cool stuff at good prices. While I don’t choose to shop at Wal-Mart, I understand what the retailer is all about. ... Read more..