Tony Snow: communicator extraordinaire

Tuesday, July 15th, 2008 Posted in Communicating, Musings, Political communications | 1 Comment »

[photopress:Tony_Snow.jpg,full,pp_image] Tony Snow, former White House press secretary who died Saturday, was a true communications professional, devoted to helping people understand even the most complex issues. I will always ... Read more..

Meaning making vs. buzz making

Thursday, May 10th, 2007 Posted in Communicating, Conversational Marketing | 1 Comment »

Several people have contacted me recently to learn more about the differences between buzz and meaning. (The second chapter in my book Beyond Buzz is "Make meaning, not buzz." ... Read more..