MoMA: not museum marketing as usual

Monday, March 17th, 2008 Posted in Activating change, Conversational Marketing, Language, Smart company stories | 1 Comment »

[photopress:MoMA.jpg,full,pp_image] How do you change the perception of museums being boring places for intellectual, rich people -- and still not alienate your core market? Maybe take a page from ... Read more..

Why non-profits need Robin Hood Marketing

Tuesday, June 19th, 2007 Posted in Books, Marketing trends | No Comments »

Forget about trying to convert the world to your cause. Transform from missionaries into marketers into mission. Think in terms of customers not converts. Rather than trying to convert people ... Read more..