Eli Lilly: a corporate reputation grounded in purpose

Sunday, February 10th, 2008 Posted in Smart company stories | 2 Comments »

Indianapolis-based Eli Lilly is one of those quiet companies with a good reputation and steady double-digit growth. Last week at the BRITE 08 conference at Columbia University, Mark Kershisnik, the ... Read more..

Marketing lessons from stand-up comics

Sunday, February 10th, 2008 Posted in Musings | No Comments »

As I study? what it takes to get customers’ attention, I’ve become a student of observing stand-up comics.? No one has a harder time getting and keeping an audience’s attention.?? ... Read more..

Cool tools: Silobreaker and HubDub

Wednesday, February 6th, 2008 Posted in Cool tools | No Comments »

Two new services featured at Demo 08 are big hits at our office and at my house: Silobreaker? (office) and HubDub (home, my husband in particular). [photopress:Silobreaker_1.jpg,full,centered] Silobreaker provides contextual and graphical ... Read more..