Monday, March 9th, 2009 Posted in Communities, Conversational Marketing, Innovation, Marketing trends, Social media strategy | 1 Comment »
Last week I talked with another smart company that got sucked into what I call "stupid social media tricks," those one-off tactics that have a "cool and wow" feel, but ... Read more..Tuesday, December 16th, 2008 Posted in Communities, Social media strategy | 2 Comments »
To open our workshops about creating online communities, we at Beeline Labs start with an exercise that asks people to reflect on what it was like to be part of ... Read more..Tuesday, September 9th, 2008 Posted in Communities, Smart company stories | 1 Comment »
New online communities SavvyAuntie and FirstWivesWorld are good examples of successful communities. Each: Focuses on a niche group of people who share a passionate bond: women who love children and relish ... Read more..Thursday, August 14th, 2008 Posted in Communities, Social media strategy | No Comments »
“I don’t want any more friends. But I do want your knowledge. That’s what’s really motivating people to use communities, “ says Tilak Mandadi, VP of Interactive and Travel ... Read more..Monday, July 14th, 2008 Posted in Activating change, Books, Communities, Social media strategy | 1 Comment »
[photopress:Here_Comes_Everybody.jpg,full,pp_image] If you want to really understand how social media/tools are changing how we work, play, activate change and live, pick up Clay Shirky's Here Comes Everybody: The ... Read more..Tuesday, May 13th, 2008 Posted in Communities, Innovation, Marketing trends, Social media strategy | No Comments »
[photopress:News_Ecology_Map.jpg,full,pp_image] This is a new map of what the emerging news ecology looks like, based on a Value Network Mapping and Analysis tool developed by Verna Allee for the ... Read more..Wednesday, April 2nd, 2008 Posted in Communities, Social media strategy | No Comments »
I love and hate shopping. Love finding quality products at bargain prices, but hate having to go to stores and wade through all the stuff. Now one of ... Read more..Friday, March 21st, 2008 Posted in Conversational Marketing, Marketing trends, Social media strategy | No Comments »
During a recent call with Rob Kozinets, a marketing professor at York University in Toronto and a leading mind on online communities, we talked about the changes in marketing and ... Read more..
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