No more friends says American Express executive

Thursday, August 14th, 2008 Posted in Communities, Social media strategy | No Comments »

“I don’t want any more friends. But I do want your knowledge. That’s what’s really motivating people to use communities, “ says Tilak Mandadi, VP of Interactive and Travel ... Read more..

Here Comes Everybody — Maybe

Monday, July 14th, 2008 Posted in Activating change, Books, Communities, Social media strategy | 1 Comment »

[photopress:Here_Comes_Everybody.jpg,full,pp_image] If you want to really understand how social media/tools are changing how we work, play, activate change and live, pick up Clay Shirky's Here Comes Everybody: The ... Read more..

New model for news organizations — and customer communities

Tuesday, May 13th, 2008 Posted in Communities, Innovation, Marketing trends, Social media strategy | No Comments »

[photopress:News_Ecology_Map.jpg,full,pp_image] This is a new map of what the emerging news ecology looks like, based on a Value Network Mapping and Analysis tool developed by Verna Allee for the ... Read more..

Marshalls new “what’s in” online community

Wednesday, April 2nd, 2008 Posted in Communities, Social media strategy | No Comments »

I love and hate shopping. Love finding quality products at bargain prices, but hate having to go to stores and wade through all the stuff. Now one of ... Read more..

Mute slaves no more

Friday, March 21st, 2008 Posted in Conversational Marketing, Marketing trends, Social media strategy | No Comments »

During a recent call with Rob Kozinets, a marketing professor at York University in Toronto and a leading mind on online communities, we talked about the changes in marketing and ... Read more..