Container Store guiding principles

Wednesday, September 3rd, 2008 Posted in Communicating, Point of View & Messaging | 1 Comment »

I've been collecting examples of companies' beliefs, values, guiding principles and the like. All are meant to serve as a sherpa-like guide to the organization's culture, decisions and behavior. The ... Read more..

Sun’s Schwartz: not about blogging, but what you say

Saturday, April 26th, 2008 Posted in Communicating, Conversational Marketing, Language, Leadership, Point of View & Messaging | No Comments »

[photopress:Schwartz_1_2.jpg,full,pp_image] The novelty of blogging is about to wear off, said Sun CEO Jonathan Schwartz at this week's Web 2.o Expo in San Francisco. It's becoming just another ... Read more..