Wednesday, May 6th, 2009 Posted in Communicating, Conversational Marketing, Marketing trends, Point of View & Messaging, Public Relations, Social media strategy, Word of mouth | 1 Comment »
Creating marketing and public relations campaigns within a social media context requires some new steps-- and greater attention to steps that hopefully have always been considered. Here are eight ideas to ... Read more..Wednesday, September 3rd, 2008 Posted in Communicating, Point of View & Messaging | 1 Comment »
I've been collecting examples of companies' beliefs, values, guiding principles and the like. All are meant to serve as a sherpa-like guide to the organization's culture, decisions and behavior. The ... Read more..Saturday, April 26th, 2008 Posted in Communicating, Conversational Marketing, Language, Leadership, Point of View & Messaging | No Comments »
[photopress:Schwartz_1_2.jpg,full,pp_image] The novelty of blogging is about to wear off, said Sun CEO Jonathan Schwartz at this week's Web 2.o Expo in San Francisco. It's becoming just another ... Read more..
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