Monday, June 8th, 2009 Posted in Communicating, Conversational Marketing, Point of View & Messaging, Sales | No Comments »
It' no surprise that the diverse plays that were awarded Tony awards last night all share one thing: a context that people today can relate to. In accepting the award ... Read more..Sunday, February 10th, 2008 Posted in Marketing trends | No Comments »
[photopress:Mike_Hemingway_Ogilvy_1.jpg,full,centered] Speaking at the BRITE 08? branding/innovation/technology conference last Friday Mike Hemingway, global managing director, Ogilvy & Mather Worldwide, offered these insights: Everything a brand communicates to its customers should be personal ... Read more..Sunday, February 10th, 2008 Posted in Smart company stories | No Comments »
[photopress:Marty_Homlish_1.jpg,full,centered] SAP’s CMO Marty Homlish, recipient of the BRITE “Big Thinker†award last week, shared his views on what it takes to build a great brand: Tell the truth about the value ... Read more..Monday, February 4th, 2008 Posted in Advertising, Communicating | 1 Comment »
The people at Bose must know that people trust other people far more than a manufacturer.? So in its ads for its new Bose Computer MusicMonitor Bose does something very ... Read more..Monday, February 4th, 2008 Posted in Advertising | No Comments »
This Anheuser-Busch ad got a bigs thumbs up last night when it aired on the Super Bowl. Hank, the Clydesdale, doesn't make the cut to pull the Budweiser wagon. His ... Read more..
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