Wednesday, May 6th, 2009 Posted in Communicating, Conversational Marketing, Marketing trends, Point of View & Messaging, Public Relations, Social media strategy, Word of mouth | 1 Comment »
Creating marketing and public relations campaigns within a social media context requires some new steps-- and greater attention to steps that hopefully have always been considered. Here are eight ideas to ... Read more..Monday, February 16th, 2009 Posted in Dumb company stories, Public Relations | 7 Comments »
I'm getting mighty tired of hearing executives demanding press releases for every little thing, turning smart PR organizations into press release factories with little strategic value. What gives? I recently heard ... Read more..Thursday, December 6th, 2007 Posted in Public Relations, Social media strategy | No Comments »
Francois Gossieaux has a good post why social media needs to be a big part of any public relations strategy today. Two interesting stats he cites: 84% of journalists ... Read more..Thursday, May 5th, 2005 Posted in Public Relations | No Comments »
Sun Microsystems’ use of dynamic bidding as one element of its recent agency search process has put the PR agency industry in a tizzy. PR Week just published an article, “Dynamic ... Read more..
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