Openers to set you apart in RFPs, sales conversations, presentations

Thursday, June 21st, 2007 Posted in Conversational Marketing, Sales, Word of mouth | 2 Comments »

One way to quickly grab attention and set your organization apart is to use openers that challenge assumptions or offer contrarian points of view. Openers that smack people in the ... Read more..

New study: what builds customer trust not what companies think

Wednesday, May 30th, 2007 Posted in Research | 1 Comment »

Customers buy based on trust, but there's a gap in what companies think builds trust vs. what customers say builds trust, according to a new study of 366 financial advisers ... Read more..

Lucent Conversational Marketing

Friday, November 17th, 2006 Posted in Conversational Marketing, Marketing effectiveness & measurement, Marketing trends, Smart company stories | No Comments »

At yesterday's annual ITSMA Conference in Cambridge, Mass., Barbara LaGuarida, marketing communications director of Lucent Technologies, explained why and how Lucent has turned to a conversational marketing approach to ... Read more..