Thursday, June 18th, 2009 Posted in Activating change, Conversational Marketing, Marketing effectiveness & measurement, Marketing trends, Research, Smart company stories, Social media strategy | 1 Comment »
We've just release a new study on emerging best practices in social media monitoring, engagement and measurement based on interviews with large corporations like Cisco, Intuit, GE and with the ... Read more..Wednesday, May 6th, 2009 Posted in Communicating, Conversational Marketing, Marketing trends, Point of View & Messaging, Public Relations, Social media strategy, Word of mouth | 1 Comment »
Creating marketing and public relations campaigns within a social media context requires some new steps-- and greater attention to steps that hopefully have always been considered. Here are eight ideas to ... Read more..Thursday, April 9th, 2009 Posted in Communities, Smart company stories, Social media strategy | No Comments »
Here's a great example of a online community that delivers on its business objectives. I just got back from Scandinavia (Denmark) and want to go back after joining CommunityofSweden.com, the ... Read more..Thursday, April 9th, 2009 Posted in Activating change, Advertising, Social media strategy, Word of mouth | No Comments »
Marketing as usual when you're trying to create a new product or service category is doomed to fail. The ads, the messaging, the press releases, the events are likely to fall ... Read more..Thursday, April 2nd, 2009 Posted in Activating change, Communities, Social media strategy | No Comments »
Wanted to share the personal and pragmatic presentation about how communities changing how we work, buy, believe and effect change from this week's Community Conference 2009 in Copenhagen. Why Communities Changing ... Read more..Tuesday, March 24th, 2009 Posted in Advertising, Marketing effectiveness & measurement, Sales, Social media strategy, Word of mouth | 6 Comments »
"What's the best social media investment? Where we can really see a good ROI?" The answer is easy. Getting companies to implement it is not. The most valuable and under-used social ... Read more..Monday, March 9th, 2009 Posted in Communities, Conversational Marketing, Innovation, Marketing trends, Social media strategy | 1 Comment »
Last week I talked with another smart company that got sucked into what I call "stupid social media tricks," those one-off tactics that have a "cool and wow" feel, but ... Read more..Friday, January 30th, 2009 Posted in Conversational Marketing, Cool tools, Social media strategy | 4 Comments »
Really enjoyed the great questions from Wednesday's AMA Marketing News Radio program, "Beyond Buzz: Succeeding in a Conversational Marketing 2.0 World," hosted by the gracious and smart David Kinard. Here ... Read more..Tuesday, January 27th, 2009 Posted in Communicating, Conversational Marketing, Point of View & Messaging, Social media strategy | No Comments »
Why do some ideas catch in social media and others go no where? Why do some videos get passed around and reach that coveted "viral" status? Why do some crisis ... Read more..Monday, January 19th, 2009 Posted in Conversational Marketing, Marketing trends, Point of View & Messaging, Social media strategy | No Comments »
Next Wed., Jan 28 at noon EST, I'll be interviewed by David Kinard on Marketing News Radio, AMA's online talk radio program. I'm kind of tired of all the hype ... Read more..
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