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Thursday, August 14th, 2008 Posted in Activating change, Social media strategy | No Comments »
All strategic social media initiatives require change management to some degree. To figure out an organization’s social media “readiness” and how much change management will be needed – and in ... Read more..Tuesday, July 15th, 2008 Posted in Social media strategy | 1 Comment »
Here are 50 pragmatic, do-able, inexpensive ways to use social media to improve marketing from Chris Brogan. Great job, Chris. Thanks. Read more..Monday, July 14th, 2008 Posted in Activating change, Books, Communities, Social media strategy | 1 Comment »
[photopress:Here_Comes_Everybody.jpg,full,pp_image] If you want to really understand how social media/tools are changing how we work, play, activate change and live, pick up Clay Shirky's Here Comes Everybody: The ... Read more..Friday, June 27th, 2008 Posted in Activating change, Conversational Marketing, Research | No Comments »
[photopress:blackjack_table_1.jpg,full,pp_image] A big part of SOCIAL media is being more social as companies -- online and in the real world. But many executives have asked me, "how do ... Read more..Wednesday, June 18th, 2008 Posted in Social media strategy | 2 Comments »
My friend and business partner Francois Gossieaux has a great post over at EmergenceMarketing that nails why social media is a big deal. It's not simply another new channel like ... Read more..Wednesday, November 21st, 2007 Posted in Social media strategy | 4 Comments »
On this Thanksgiving eve in the U.S. I'm thankful that social networking is…. Making it easy to collaborate with brilliant people all over the world. So ... Read more..Friday, October 26th, 2007 Posted in Communicating, Musings, Social media strategy | No Comments »
Interrupting is a communication felony, says Jerry Seinfeld in an interview with Oprah. "If someone is talking — and I don't care what they're saying or how excited you are ... Read more..Thursday, October 25th, 2007 Posted in Marketing trends, Social media strategy | No Comments »
One big question I'm hearing from marketing, PR and corporate communications executives is HOW to change their organizations in view of this marketing 2.0 tsunami. They get the "why." ... Read more..Monday, October 2nd, 2006 Posted in Social media strategy | No Comments »
Here are some highlights from The IT Services Marketing Association's (ITSMA) recent “Blogs & Beyond” digital marketing workshop, held at Babson College. I had the pleasure to be ... Read more..Friday, June 2nd, 2006 Posted in Social media strategy | No Comments »
The folks in the “global sensing network” at Future Monitor have weighed in that “brand, brand and brand” are among the top “trends that will matter most” to business in two ... Read more..
