More dumb obsessing over tag lines: Wal-Mart

Monday, September 24th, 2007 Posted in Advertising, Marketing trends | No Comments »

The advertising industry's obsession with tag lines is really silly — and a waste of time and money. People don't pay that much attention to them. Another recent example ... Read more..

Two more reasons to lose the misplaced obsession with logos and tag lines

Wednesday, June 6th, 2007 Posted in Dumb company stories, Language, Marketing trends | 1 Comment »

Why oh why do organizations obsess over logos and tag lines? If execs looked at the the return on investment they'd be shocked. And, by the way, people ... Read more..