Transparency is overrated: secrets to building corporate trust

Friday, June 27th, 2008 Posted in Activating change, Communicating, Leadership, Research | 2 Comments »

[photopress:Stones.jpg,full,pp_image] Forget conventional wisdom when it comes to managing corporate reputation. In fact, transparency matters the least in building stakeholder trust (employees, customers, suppliers, investors) and can ... Read more..

New study: what builds customer trust not what companies think

Wednesday, May 30th, 2007 Posted in Research | 1 Comment »

Customers buy based on trust, but there's a gap in what companies think builds trust vs. what customers say builds trust, according to a new study of 366 financial advisers ... Read more..

TRUST ALERT: Shhh…don’t tell;they’re actors pretending to be customers

Thursday, May 24th, 2007 Posted in Dumb company stories, Leadership | 6 Comments »

There’s a good reason people don’t trust companies, and I recently witnessed an incident that left me dumbfounded. I was asked to speak at a global company’s annual marketing ... Read more..