Container Store guiding principles

Wednesday, September 3rd, 2008 Posted in Communicating, Point of View & Messaging | 1 Comment »

I've been collecting examples of companies' beliefs, values, guiding principles and the like. All are meant to serve as a sherpa-like guide to the organization's culture, decisions and behavior. The ... Read more..

Beliefs more useful than mission statements

Wednesday, June 4th, 2008 Posted in Activating change, Communicating, Leadership, Point of View & Messaging | 3 Comments »

Naming your organizations' beliefs can guide decisions and inspire talent much more effectively than the traditional mission statement, which is usually pretty flat, descriptive and, well, boring. Here are some ... Read more..