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Wednesday, July 16th, 2008 Posted in Communities, Marketing effectiveness & measurement, Research, Social media strategy, Word of mouth | 3 Comments »
Today my firm, Beeline Labs, Deloitte, and the Society for New Communications Research released highlights of an online communities study among 140 organizations which create and maintain ... Read more..Thursday, July 10th, 2008 Posted in Communities, Innovation, Word of mouth | 1 Comment »
I don't know about you but I feel overwhelmed by the number of events and conferences out there. So here's some editing: here are three where you'll learn a ... Read more..Wednesday, May 28th, 2008 Posted in Communities, Smart company stories, Social media strategy, Word of mouth | 5 Comments »
[photopress:RyanMontbleau.jpg,full,pp_image] The Ryan Montbleau Band is an amazing up-and-coming group that knows how to use Marketing 2.0 to build a fan base and sell tickets and music, with ... Read more..Tuesday, April 22nd, 2008 Posted in Dumb company stories, Musings, Sales | 6 Comments »
[photopress:AndersonWindows.jpg,full,pp_image] When I called Andersen Windows today to make an appointment to get an estimate for replacement windows the sales representative asked me if my husband would be home for ... Read more..Monday, August 20th, 2007 Posted in Conversational Marketing, Language, Marketing trends, Social media strategy, Word of mouth | 1 Comment »
In a meeting today with VML, Mike Lundgren, VML's creative technology director, had an interesting comment about one of the big mind shift changes happening in marketing today: "It's not ... Read more..Monday, July 2nd, 2007 Posted in Conversational Marketing, Smart company stories, Word of mouth | No Comments »
"Word of mouth is an objective, not a strategy or tactic. " That small but significant nugget came during a conversation I had last week with Gary Spangler ... Read more..Monday, July 2nd, 2007 Posted in Conversational Marketing, Marketing trends, Smart company stories, Word of mouth | No Comments »
Today's Wall St. Journal has a great article about how Narragansett Beer is successfully reviving its brand using listening tours to tap into the brand's genuine differentiation ("the townie's beer"), ... Read more..Thursday, June 21st, 2007 Posted in Conversational Marketing, Sales, Word of mouth | 2 Comments »
One way to quickly grab attention and set your organization apart is to use openers that challenge assumptions or offer contrarian points of view. Openers that smack people in the ... Read more..Tuesday, June 12th, 2007 Posted in Marketing trends, Word of mouth | 2 Comments »
"The last mile in word of mouth marketing is personal relationships. At the end of the day I'm most powerfully influenced by those I know, respect and love," says Malcolm ... Read more..Tuesday, May 15th, 2007 Posted in Conversational Marketing, Research, Word of mouth | No Comments »
Face-to-face word of mouth has the largest influence on business buying decisions, according to a study released yesterday by The Keller Fay Group. Most executive word of mouth occurs offline, with ... Read more..
