Wednesday, July 1st, 2009 Posted in Musings, Research, Word of mouth | No Comments »
The experience a person has influences word of mouth -- good and bad. This week I've been in a Hilton Hotel in San Diego with a beautiful setting, but I'd ... Read more..Friday, May 15th, 2009 Posted in Conversational Marketing, Marketing effectiveness & measurement, Research, Sales, Word of mouth | No Comments »
A new "buzz action score" from researchers at Northwestern University's Kellogg School of Management shows that positive and negative online conversations are leading indicators of sales performance. The research found that ... Read more..Wednesday, May 6th, 2009 Posted in Communicating, Conversational Marketing, Marketing trends, Point of View & Messaging, Public Relations, Social media strategy, Word of mouth | 1 Comment »
Creating marketing and public relations campaigns within a social media context requires some new steps-- and greater attention to steps that hopefully have always been considered. Here are eight ideas to ... Read more..Tuesday, April 28th, 2009 Posted in Communicating, Conversational Marketing, Word of mouth | 2 Comments »
Good brand positioning should be easy to talk about, especially since word of mouth remains the most effective marketing principle. Many of these brand positionings exist and don't need to be ... Read more..Tuesday, March 24th, 2009 Posted in Advertising, Marketing effectiveness & measurement, Sales, Social media strategy, Word of mouth | 6 Comments »
"What's the best social media investment? Where we can really see a good ROI?" The answer is easy. Getting companies to implement it is not. The most valuable and under-used social ... Read more..Tuesday, March 24th, 2009 Posted in Smart company stories, Word of mouth | 1 Comment »
Sometimes the small things can set your products and brand apart. Yesterday I received a beautiful cloth-covered photo album from Rag & Bone Bindery. But the company calls the album a ... Read more..Monday, December 15th, 2008 Posted in Activating change, Word of mouth | No Comments »
The secret to word of mouth marketing is to create products people love to talk about. Here's an example from Deborah Kracht of Art Head Studio. I've bought a bunch ... Read more..Thursday, October 23rd, 2008 Posted in Political communications, Smart company stories, Word of mouth | No Comments »
Read more..Wednesday, July 16th, 2008 Posted in Communities, Marketing effectiveness & measurement, Research, Social media strategy, Word of mouth | 3 Comments »
Today my firm, Beeline Labs, Deloitte, and the Society for New Communications Research released highlights of an online communities study among 140 organizations which create and maintain ... Read more..Thursday, July 10th, 2008 Posted in Communities, Innovation, Word of mouth | 1 Comment »
I don't know about you but I feel overwhelmed by the number of events and conferences out there. So here's some editing: here are three where you'll learn a ... Read more..
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