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Tuesday, May 15th, 2007 Posted in Conversational Marketing, Research, Word of mouth | No Comments »
Face-to-face word of mouth has the largest influence on business buying decisions, according to a study released yesterday by The Keller Fay Group. Most executive word of mouth occurs offline, with ... Read more..Sunday, April 29th, 2007 Posted in Communicating, Conversational Marketing, Research, Word of mouth | 1 Comment »
Walter Carl, associate professor of communications at Northeastern University and well-known word of mouth researcher, was recently interviewed by the Publicity Club of New England about word of mouth trends. ... Read more..Wednesday, January 10th, 2007 Posted in Smart company stories, Word of mouth | 1 Comment »
What to do when a customer starts badmouthing your business? Talk to her, of course. Studies show that listening to disgruntled customers and addressing their concerns can turn ... Read more..
